In today’s world, the internet is queen. Websites entertain, inform, and connect us, and most of our business is conducted through websites.

Personally, I’ve had a website for nearly forty years. I was teaching high school English and wanted a website where I could list assignments for parents to check, assuming they had internet access in those ancient days. Having little idea where to begin, I hired a fourteen-year-old techy-type student to teach me html language since web developers were rare then. I sat with him while he typed strange signals on the screen and asked him to slow down so I could follow. He sighed in frustration as if I were from the dinosaur age, but under his guidance I managed to launch a rudimentary but functional webpage.

Since then I’ve tried my hand at a do-it-yourself website, but once I became a published author, I signed on with a company that specializes in websites for authors (https://authorbytes.com). If you’re a writer, published or hoping to publish, you need a website. Here are ten good reasons. 

1. Professional Credibility

• A website signals legitimacy to publishers, agents, media, and readers.

• It shows you’re serious about your work and gives you a “home base” on the web.

• Reviewers, event organizers, and journalists expect to find you online.

📚 2. Central Hub for All Books

• Keeps all your titles, covers, blurbs, and buy links in one place, including your publications in magazines, anthologies, and online sites.

• Lets you update information instantly when new books release or go out of print.

• You can group books by series or genre, something retailers like Amazon don’t always do well.

💌 3. Direct Connection with Readers

• You can collect email subscribers—the most reliable way to reach fans.

• Blog posts or newsletters build a sense of community and loyalty over time.

• You’re not at the mercy of social media algorithms.

• Helps new readers discover you via Google and other search engines through topics, themes, or keywords related to your books.

9. Archiving Your Career

• A website preserves your creative history—past books, awards, interviews, and appearances.

• It becomes your permanent author portfolio.

🔒 10. Independence from Social Media Volatility

• Platforms change, shut down, or hide your posts.

• Your website remains a stable, lasting space you control.

Here are a few components your website should include:

1. Home Page

• A warm, professional welcome that instantly shows who you are and what you write.

• Include yourlatest book cover, tagline, and a short description or call to action (e.g., “Discover my latest historical novel, Willie Rum Running Queen.”).

• A prominent button for “Learn More,” “Read a Sample,” or “Join My Newsletter.”

2. About Page

• A compelling author bio (short + full versions).

• A professional headshot.

• Mention awards, media features, notable reviews, and what inspires your writing.

• Include a personal touch—something relatable or humanizing. (“This southern transplant to the north country has discovered Vermont maple syrup goes well on anything”)

3. Books Page (or separate pages per title/series)

Each book should have:

• Cover image

• Short and long synopsis

• Buy links (Amazon, indie stores, Bookshop.org, etc.)

• Reviews, blurbs, awards

• Optionally: excerpts, sample chapters, or book trailer videos

For multiple titles, consider:

• Sorting bygenre, series, or publication year

• Having a“Coming Soon” section for upcoming works

4. News or Blog Page

• Share updates, reflections, research insights, event recaps, and writing advice.

• Keeps your site fresh for Search Engine Optimization (SEO) and reader engagement.

• Great place to announce book launches and press appearances.

5. Newsletter Signup Page

• Use a simple opt-in form (“Join my readers’ list for updates, giveaways, and sneak peeks”).

• Offer a freebie incentive: a short story, sample chapter, or exclusive background content.

• Link the signup box on your Home and About pages too.

6. Media / Press Kit Page

Include:

• Downloadable author photo (high-resolution)

• Short and long bios

• Book cover images

• Contact info for press inquiries

• Links to interviews, articles, or podcasts

7. Events Page

• List upcoming readings, signings, conferences, and online appearances.

• Include links to RSVP, buy tickets, or replay past events.

8. Contact Page

• Include a contact form or email for readers, media, and event organizers.

• If you have representation: add agent and publicist contact details.

• Keep it professional and simple—no need for a personal address.

Finally, the following are some optional but helpful suggestions for your webpage:

Page	Why It Helps
Behind the Books	Share your research process, inspirations, or photos from locations featured in your novels.
For Book Clubs	Discussion questions, printable guides, and bulk order info.
Store	Sell autographed books or merchandise directly.
Resources for Writers	Blog tips, workshop info, or recommended reads if you mentor or teach.
Gallery or Media Page	Photos and videos from events, readings, or research trips.
Testimonials / Praise	Quotes from reviewers or readers to build social proof.

I hope these tips help launch or optimize your career. In the meantime, write well and believe in yourself. And if you’d like to contact authorbytes.com, please say I sent you!